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By the early 1970s, however, listeners were slowly discovering the FM band and migrated to it for its static-free, stereophonic broadcasts; by 1978, FM overtook AM as the most popular band.
While KLIF posted incredible ratings during the 1950s and 1960s, others like KRLD and WBAP found successful programming niches that catered to older audiences.
Laura Schlessinger (via satellite, began 1/7/2002,) Neal Boortz, Leon Simon, Chris Myers, Darrell Ankarlo, Ed Budanauro, Ron De Roxtra (known as Ron Barr during his ten years at KRLD-AM,) John Shomby (1993,) Tim Vasquez (traffic,) Bill Jackson (traffic, 2005-present,) Jim Reeves, Steve Coryell, Brian Wilson. KLDD was to have become DFW's first all-sports station in 1/1990 when sister KZEW's format changed; but management decided otherwise. Original personalities for the station were drawn from columnists and editors at sister "Dallas Morning News." The phrase, "Shut 'er down, Eddie! Programs: "Early Birds" (premiered 3/31/1930; hosted by John Allen with entertainment by Lynn Hoyt, Katy Prince, Frances Beasley, Terry Lea, Louise Mackey and Dale Evans [yes, THE Dale Evans!
Special thanks to Susquehanna senior VP Dan Halyburton for providing me with a copy of the book, "Susquehanna Radio: The First Fifty Years," which provided otherwise unfindable answers to the history of post-Mc Lendon KLIF and Susquehanna's presence in the DFW market...thanks, Dan! Station retained the KLDD call letters with the new simulcasted "Warm" format until 1/9/1990 (the temporary legal ID was a mouthful..."The new Warm, 97.9FM... First AM station in DFW to broadcast in AM Stereo (C-QUAM.) First station in US to be programmed with classic rock. Pre-Roy Rogers, she was married to piano player Frank Butts]), "Hymns We Love" (began in 1952 and moved to KAAM-1310 years later,) "Dramatic Moments in Texas History," "Cadenza" (1940s,) "Radio Frolics" (late 1940s; hosted by Norvell Slater and Dorothy Bell,) "Midnight Nostalgia" (1/27/1974-4/7/1974,) "57 Nostalgia Place" (4/14/1974-10/31/1976,) "Reuben's Record Room," "Farm Report," "Melodic Living," "At Issue" (audience-participation show, began 11/1975,) "Musical Party Line," "Hogan's Hall of Hits," "The Ted Cassidy Show," "Behind the News" (1950-1960,) "Ed Busch Show," "Man Around the House," "Saturday Night Shindig" (began 1944,) "Texans-Let's Talk Texas Hour," "Quiz of Two Cities," "Herb Jepko Nitecap Show" (syndicated,) "Hotline," "Carnival of Music," "Football Scoreboard," "Sports Review" (began 7/5/1948,) "Business News," "Hackberry Hotel" (featuring "Hack Berry," and "Little Willie," played by Ben Mc Clesky," "Saturday Night Shindig," "Mrs.
The invention of the transistor, and subsequently the development of lightweight, portable radios, along with the inclusion of radios in cars, helped the reinvented band find a new audience with people on the go.
Mc Lendon and Todd Storz's simultaneous discovery of the "Top 40" in the 1950s gave radio a special popularity among the younger generation, and his KLIF, along with KBOX and KFJZ, developed formats to capitalize on current music, especially rock and roll.
Powerhouse WBAP was awarded a clear channel position on the dial; it is one of only a small handful of stations in the nation that's allowed to blast its signal to a reported 42 states!